Month: July 2022

What’s the Message?

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Amen!

Stephanie Parker McKean

I was rather flabbergasted when an extremely attractive woman in her 50s said she was competing on a game show to win enough money for cosmetic surgery. She said parts of her body had “gone south,” and she wanted to win enough money to prop them up again.

Folks are entitled to use their money, or their winnings from a game show, for whatever they choose. What flabbergasted me was that the woman was a gospel singer. It made me wonder if she just memorized the songs and parroted them without hearing the message contained within the words. For example, Lauren Daigle’s, “Turn Your Eyes Upon Jesus”:

Turn your eyes upon Jesus
Look full in His wonderful face
And the things of earth will grow strangely dim
In the light of His glory and grace.

This world is not our home. We are here only a short time. If we…

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The How and Why of Author Newsletters

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Writers In The Storm Blog

Steena Holmes Steena Holmes

by Steena Holmes

In my last post, I talked about Street Teams and using my newsletter to connect with my readers. It raised a few questions about newsletters to which I replied “but that’s another blog.” The ladies at WITS took me up on that. So today we’re going to talk about …

Newsletters.

Some authors groan at the thought while others smile. But when used correctly, a newsletter can be your new best best friend.

Why? Because it’s your number one method of communication with readers.

What can you use your newsletter for?

  • Announce the release of your latest book
  • Promote when you have a special deal on your book
  • Get word out about a special contest
  • Boast about a great review or that sparkly new award you won
  • Tease your readers about your latest project

However – and this is a biggie – your newsletter isn’t…

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